![]() It gives users a quick overview of why the feature is valuable and how to use it, followed by two buttons inviting them to try it for themselves. Introduce Users to an Unfamiliar FeatureĬheck out how Swarm hypes up its new messaging feature in this email. Onboarding software experts Appcues explains how “your product’s onboarding process is where users will learn how to use their newfound powers” - and sometimes you need to prompt people to get to those learnings and aha’s by communicating outside of your app. Onboarding is all about getting users to that aha moment-the time when your app delivers whatever improvement or value it promises-as quickly as possible. The reinforcement of why and how you should try the app out makes starting much easier - now that I know I don’t need to know exactly when or when my trip is to get value out of the app, I can go hit that button to poke around the app the try planning my first trip. At first glance, this is a pretty plain email but what they’re saying is helpful to a new user, explaining not just why using the app is worth your time but telling you exactly how to make that happen. ![]() The flight-finder app, Hitlist, fights those obstacles by setting triggers for new users to receive a behavioral email if they haven’t planned any trips after a few days past signup. They feel no attachment to it yet, which makes the decision to uninstall it really easy. After all, they were doing fine without the app. If it’s not immediately obvious what they’re supposed to do, they’re not going to spend all day figuring it out. When most people open an app, everything is unfamiliar. But on the flip side, apps with great onboarding see retention boosts well beyond those three days, throughout the entire customer lifecycle.Įarly retention is crucial, but also incredibly difficult. 80% of users delete the average app within just three days. User onboarding is the most important moment of the customer lifecycle. Here are five examples of behavior-triggered emails to get your mobile app users engaged and coming back. With mobile deep linking, you can even decide exactly what part of your app to send those users to, prompting the exact behaviors you’re looking for.īehavioral email is the perfect way to get your customers in the habit of using your app. Your users are just a thumb-swipe away from your app.īehavioral email act like an extension of your product by relating directly to the actions your customers have taken - which means you can reach people with relevant, personally-tailored calls-to-action that feel like a natural next step for them to take. And according to email analytics platform Litmus, over half of all emails are opened on mobile. People check their emails 15 times a day on average. And no matter how good you are, your app probably isn’t a core part of your customer’s day-to-day lives.īut email is. The problem with that strategy is that it relies on how much customers are using your app. Behavioral email can take a back seat for mobile app marketers, who focus on communicating with people through in-app messaging, push notifications, or within the product itself. ![]()
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